Privacy Policy for LeadAster

At LeadAster (“LeadAster”, “we”, “us”, or “our”), accessible from https://leadaster.com, protecting the privacy and personal data of our users, clients, and their end-customers is a core principle. This Privacy Policy explains how we collect, use, process, store, and protect personal data when you use our website, web application, and integrated communication services, including WhatsApp Business messaging through Meta Platforms.

This Privacy Policy applies to:

  • Visitors to our website
  • Customers using the LeadAster web application
  • End-users who communicate with our customers via WhatsApp Business through our platform

If you have any questions or require further information about this Privacy Policy or our data practices, you may contact us at any time using the contact details provided below.

Consent

By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and processing of your information as described herein.

Information We Collect

1. Information You Provide Directly

Depending on how you interact with LeadAster, we may collect the following personal data:

  • Name, company name, and job title
  • Email address, phone number, and business contact details
  • Account registration and authentication information
  • Billing and administrative information (if applicable)
  • Support requests, messages, and communications sent to us

2. WhatsApp Business Messaging Data

When our customers connect their WhatsApp Business account to LeadAster and communicate with their own customers through our platform, we may process:

  • WhatsApp phone numbers
  • Profile name and metadata provided by WhatsApp
  • Message content (text, media, timestamps, and delivery status)

This data is processed solely to enable messaging functionality between our customers and their end-users. LeadAster does not use WhatsApp message content for advertising, profiling, or resale.

3. Automatically Collected Information

We may automatically collect certain technical information when you visit our website or use our application, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Date and time of access
  • Usage logs and interaction data

How We Use Your Information

We use collected information for the following purposes:

  • To provide, operate, and maintain the LeadAster platform
  • To enable WhatsApp Business messaging on behalf of our customers
  • To authenticate users and manage accounts
  • To provide customer support and respond to inquiries
  • To improve platform performance, reliability, and security
  • To comply with legal, regulatory, and contractual obligations
  • To prevent fraud, abuse, and unauthorized access

We do not sell personal data, message content, or WhatsApp information to third parties.

WhatsApp, Meta, and Third-Party APIs

LeadAster integrates with the WhatsApp Business Platform provided by Meta Platforms, Inc. When using WhatsApp messaging features, data is processed in accordance with:

  • Meta Platforms Privacy Policy
  • WhatsApp Business Platform Terms
  • Applicable data protection laws

LeadAster acts as a technical service provider and data processor for WhatsApp Business communications initiated by our customers. Our customers remain responsible for obtaining any required consent from their own end-users.

Cookies and Tracking Technologies

LeadAster uses cookies and similar technologies to enhance user experience, analyze usage, and ensure platform functionality. You may control or disable cookies through your browser settings. Disabling cookies may affect certain features of the website.

Data Sharing and Disclosure

We may share personal data only in the following limited circumstances:

  • With infrastructure and hosting providers necessary to operate the service
  • With Meta Platforms for WhatsApp Business functionality
  • When required by law, regulation, or legal process
  • To protect the rights, safety, and security of LeadAster, our users, or others

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. WhatsApp message data is retained only as needed for service delivery, compliance, and dispute resolution.

Data Security

We implement appropriate technical and organizational security measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. While no system can guarantee absolute security, we continuously review and improve our safeguards.

Your Data Protection Rights

Depending on your jurisdiction, you may have rights including:

  • The right to access your personal data
  • The right to correct inaccurate or incomplete data
  • The right to request deletion of your data
  • The right to restrict or object to processing
  • The right to data portability

Requests may be submitted using our contact information below. We will respond within the timeframe required by applicable law.

GDPR and CCPA Compliance

LeadAster complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable. We do not sell personal data and do not use WhatsApp data for cross-context behavioral advertising.

Children’s Information

LeadAster is not intended for use by children under the age of 13. We do not knowingly collect personal data from children. If you believe such data has been provided to us, please contact us and we will promptly remove it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated version will be posted on this page with a revised effective date.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, you may contact us at:

Email: privacy@leadaster.com
Website: https://leadaster.com